Branding 101: What Makes a Brand Powerful

Jul 23

A powerful brand is more than just a great logo and a mission statement (although those certainly lay the groundwork for any brand.) We live in a time where competition rises up on every corner, an...

Case Study: Thank You for Spooning

Feb 02

Description: 10 Oz. Aztec Spooner Mug Industry: Advertising / Marketing / Publishing What it was purchased for: A major coupon distributor was looking for a thank you to give out to advertisers...

6 Things You're Missing out on by Not Using Promotional Products

Sep 13, 2023

Promotional products aren't just for niche industry operations. Whether you are a small organization looking to grow your business, or an established company wanting to reach a new market, a produc...

Branding 101: Let’s Talk Logos

Jun 19, 2023

A logo is often a company’s first impression and it can impact a customer’s perception, purchase decisions and overall attitude toward your company. A logo is a symbol or graphic elemen...

How to Put Together an Onboarding Kit

Jan 26, 2023

Employee engagement starts the second a new employee walks in the door, so it’s important for companies to make a good impression on their first day! The onboarding process shouldn’t ju...

Sustainability & Environmental Responsibility: Why it Matters

Sep 04, 2022

As the reality of our planet’s changing climate is becoming more and more apparent, being committed to sustainability has become a business imperative in the eyes of consumers. According to a...

6 Benefits of Customer Loyalty Programs

Aug 06, 2022

Everybody loves getting new business – it’s exciting! Because new customers are so crucial to growing a business, many companies pour the majority of their marketing time and energy int...

16 Ways Color Affects Your Branding and Marketing

May 27, 2022

Substantial research shows why color matters in branding and how it plays an important role in how we experience marketing. These 16 facts give you a glimpse into how you can use color to your adva...

8 Graphic Design Mistakes to Avoid

Mar 16, 2022

From social media graphics and website layouts to creating a cohesive grouping of promotional products, there are plenty of opportunities to flex your creative muscles and grow your business at the...

Using Customer Profiles to Find the Perfect Promo Products

Feb 15, 2022

When business owners are asked about the customers they serve, many times, their response is: “Well, we serve everyone…” If a company served everyone, it would be impossible to ...

Your Guide to Drinkware

Oct 24, 2021

Mugs, tumblers, and bottles…oh my! There is an abundance of variety available when it comes to promotional drinkware, which can make it difficult to decide what is the best choice for your b...

Graphic Design Terms Everyone Should Know

Jun 03, 2021

It can be hard to communicate with a design team on a project when the designers speak their very own language. That's why we have a rundown of words you may come across frequently that can save yo...

Swing, Batter! The Best MLB Promotions

Feb 09, 2021

Looking beyond the peanuts and Cracker Jacks, there are some creative new promotions heading to major league baseball stadiums this season! The tradition of these MLB giveaways dates all the way b...

How Promo Products Can Tell Your Brand's Story

Jan 12, 2021

Stories are powerful. From sharing stories around the campfire to writing fictional novels, storytelling has connected people together for thousands of years. But, have you ever considered storyte...

5 Fail-Proof Ideas for Your Business Instagram

Nov 01, 2020

What generates over 95 million photos and videos each day, 4.2 billion likes daily and has 700 million active users? You guessed it – Instagram. This photo and video sharing social platform h...

A Quick Guide to Promotional Bags

Oct 04, 2020

Whether you’re at a tradeshow, school, office, or even the grocery store, chances are that you’re going to see a promotional bag. Bags are one of the most ubiquitous promotional product...